Cookie Policy

This Cookie Policy explains how cookies and similar technologies are used on this website, why they are used, and the choices you have. It should be read alongside our other privacy information and any notices shown when you first visit the site.

A cookie is a small text file stored on your device (computer, tablet, or mobile) when you browse a website. Cookies help a site remember information about your visit, such as your preferences, whether you are logged in, and how you move around pages. Some cookies are set by us (first-party cookies) and some are set by other companies whose tools we use (third-party cookies).

What cookies are - and what they are not

Cookies do not typically contain information that directly identifies you, such as your name. They may, however, hold a unique identifier that links your browser to information we hold elsewhere (for example, your on-site settings or a login session).

Cookies are also not the only technology we may use. Similar tools include local storage, pixels, tags, and software development kits. For simplicity, this policy refers to all of these as ‘cookies’ where appropriate.

Why we use cookies: smoother browsing, better security, smarter performance

We use cookies to:

• Keep the website working correctly and securely (for example, helping prevent fraud, protecting accounts, and maintaining sessions).
• Improve performance and reliability (for example, balancing traffic and detecting errors).
• Understand how the site is used (for example, which pages are most popular and where users drop off) so we can improve navigation and content.
• Remember your choices (for example, language or cookie consent preferences).
• Support marketing and measurement where permitted, so we can understand whether our campaigns are effective and avoid showing irrelevant messages.

Some cookies are strictly necessary for the website to function. Others are optional and will only be used where you have provided consent, depending on how our consent tools are configured and what the law requires in your location.

The key types of cookies we may use

Essential cookies - the ones the site cannot run without

Essential cookies help with core functionality such as page navigation, access to secure areas, session management, and security protections. Without these cookies, parts of the site may not work properly, and you may not be able to use key features.

Because these cookies are necessary, they are usually set automatically when you use the site. You can still block them in your browser settings, but the site may break or become less secure.

Functional cookies - for preferences that make the site feel ‘yours’

Functional cookies allow the website to remember choices you make, such as region selections, display preferences, or other settings that make your experience more personalised. If you disable functional cookies, the website can still work, but you may have to reselect preferences each time you visit.

Performance and analytics cookies - to understand what’s working (and what isn’t)

Performance cookies help us measure and improve how the website performs. They can tell us things like which pages load slowly, which content is most useful, and whether visitors are encountering errors.

These cookies are designed to help us improve the site and user experience. If you choose to disable them, we will have less insight into how the site is used, which can slow down improvements and troubleshooting.

Marketing cookies - for relevant ads and campaign measurement

Marketing cookies may be used to deliver more relevant advertising, limit how often you see an advert, and measure the effectiveness of marketing campaigns. They can also be used to build an interest profile based on your browsing behaviour across websites.

If you opt out of marketing cookies, you will still see advertising in some cases, but it may be less relevant and less tailored to your interests.

Third-party cookies and services we may rely on

Some features on this website may use third-party services. When those services run, they may set their own cookies or access existing cookies on your device. This can include:

• Analytics providers (to help us understand site usage and performance).
• Advertising and measurement partners (to help manage, deliver, and measure marketing).
• Security and anti-fraud tools (to help protect accounts and detect suspicious behaviour).
• Embedded content tools (for example, if we display third-party media or widgets).

Third parties control their own cookies and how they use data. Where applicable, we encourage you to review the cookie and privacy information provided by those third parties. Your cookie choices on our site may limit some third-party tools, but it may not remove all third-party cookies in every scenario, particularly if you visit third-party sites directly.

Consent: how we collect it and how you can change your mind

When you first visit, you may see a cookie banner or preference tool that lets you accept, reject, or customise non-essential cookies. You can update your choices later by reopening the cookie preferences tool on the website (if available) or by changing your browser settings.

If you withdraw consent for non-essential cookies, we will stop setting those cookies going forward. Any previously set cookies may remain on your device until they expire naturally, unless you delete them manually.

How to manage, disable, or delete cookies in your browser

You can control cookies through your browser settings. Most browsers let you:

• View which cookies are stored.
• Delete all cookies or cookies for specific sites.
• Block cookies from specific sites.
• Block third-party cookies.
• Block all cookies entirely.

The exact steps depend on your browser and device. Look for sections labelled ‘Privacy’, ‘Site settings’, or ‘Cookies’. If you use multiple browsers or devices, you will need to update settings on each of them.

If you choose to block or delete cookies, please note that:

• Some pages may not load correctly.
• You may need to re-enter preferences or login details.
• Certain security checks may not work as intended.
• Personalised content and saved settings may be lost.

Cookie retention: how long cookies last

Cookies can be:

• Session cookies, which are deleted automatically when you close your browser.
• Persistent cookies, which stay on your device until they expire or you delete them.

How long a cookie stays depends on its purpose and configuration. We aim to keep retention proportionate and aligned with the function of the cookie.

Responsible gambling and privacy

If the website contains gambling-related content, we encourage responsible play and the use of tools designed to help you stay in control. If you feel your gambling is becoming a problem, you can find free, confidential support at BeGambleAware and consider self-exclusion options such as GamStop.

Updates to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or how the website operates. Any updates will be posted on this page, and the revised version will apply from the date it is published. We recommend checking back occasionally so you stay informed about how cookies are used.

Contact us with privacy or cookie questions

If you have questions about this Cookie Policy, want to understand more about how cookies are used on this website, or wish to raise a privacy-related query, please contact us via our usual site contact channels.

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